If the first thing that you thought when you read funnel was: “You mean the thing that always stops my kitchen drawer from closing?,” we’re with you! The term “funnel” gets thrown around a lot when we’re talking about marketing. You hear the term a lot when applied to big business, but what does that mean for artists marketing their own music? Let’s break it down to the basics. What is a marketing funnel? A funnel is simply a map that shows you how the average […]