Google’s Martin Splitt, Gary Illyes, and Lizzi Sassman sat together on the latest Search Off the Record to talk about de-SEOing – what we would probably call over-optimization strategies. It is an interesting listen to, stuff you probably heard before but it is interesting to hear Googlers who are intimate with how Google Search works tackle this issue on their own site.
Related Posts
Brave Search adds AI Summarizer feature
Brave Search has introduced Summarizer, a new AI-powered feature with similarities to Google’s featured snippets and Perspectives SERP features. It’s also like what BingGPT is doing, generating answers to questions in near real-time. Summarizer provides concise answers (generally two or three sentences), with one or multiple citations, to user search queries. Brave’s Summarizer answers are based on search results found on the web. This is a key point Brave called out in their announcement: “Unlike a purely generative AI model, which is prone to spout unsubstantiated […]
Google Recommends Pyramid Navigation Structure For Large Sites
A couple of months ago John Mueller of Google was asked a question about a site with a mega menu of about 1,000 links in it but those links would dynamically change based on user action. John responded that it might be an issue for Google to understand a menu that has that many links and changes that often.
Google launches new image preview interface in web search
Google has rolled out a new image preview pane window that overlays on top of the main search results after you click on an image in those search results. This is instead of Google jumping you to the image tab in the Google Search interface, thus keeping you directly in the main search results. What it looks like. Here is a screenshot of this in action, you can click on the image to enlarge it: Not confirmed. Google has not announced this change yet but this […]


