The Lengths Googlers Go Through To Get Coffee

Google’s Danny Sullivan confirmed, again, that personalization in Google Search is an “extremely light” ranking signal. In fact, he said personalization is “fairly rare” to be used for ranking purposes.

FLEDGE is a Privacy Sandbox proposal for remarketing and audiences. It’s designed so that it can’t be used by third parties to track user browsing behavior across websites. Google will begin testing the API on AsSense accounts on August 28.  What is FLEDGE. The API uses interest groups to enable sites to display ads they believe are relevant to their users. According to Google, when a user visits a website that wants to advertise its products, an interest group owner (such as a DSP working for […]