Google NYC Foam Bubble Party

As you know, Google began to roll out the fifth Google product reviews update on September 20th during the roll-out of the September 2022 core update. I promised to return and share some of what we’re seeing with this update, as it rolls out.

Just a PSA, Google is fully deprecating the legacy Google My Business API on February 20, 2023 – this coming Monday. This is not new, most of those using the old API had most of its features deprecated now and we reported about this last year. But now the remainder of the features are fully going offline this coming Monday.

Google is doing some interesting things in local search, not just with renaming Google My Business but with new user interface features and Google Ads offline sale sales integrations.