Welcome to April, the real April, not April 1st, and with that, I have the monthly Google webmaster report for you all. This is a big one, so get comfy and start reading. We had the product reviews update start rolling out, we had the page experience update for desktop finish rolling out and several unconfirmed updates.
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Even in boom times, marketing budgets are divided among a range of teams, channels, and initiatives. Going into 2023, with a shaky economy likely to cap many budgets and headcounts far below optimal levels, it will be especially important for marketers to articulate a compelling case for why their area of expertise should get a fair share of resources. In other words: forecasting how X resources will achieve Y growth is going to be vital. Because of this, I frequently get the following questions from clients […]
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