Google AdSense made a small change to the user-based ads controls within Google AdSense. Now instead of it just being applied to Google Ads and Display & Video 360 ads, it is now also for Authorized Buyers.
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Google tests Quick Read, 5 Min. Read labels in search results
Google is testing two new labels in search results: Quick Read 5 Min. Read. What it looks like. The labels were shared on Twitter. Here are screenshot of both types, via @Ozaemotion and @lilyraynyc: Short content can be helpful content. For nearly a decade, skyscraper content and 10x content have been popular concepts. In short, the idea behind both was that “length is strength.” Some SEO correlation studies appeared to back up the idea because Page 1 of Google is full of articles at 1,000+ words. […]
Study: Removing The Address In Google Business Profiles Will Make Your Local Rankings Drop
A recent small study by Joy Hawkins showed that if you remove the address from your Google Business Profile listings your rankings in the local pack and in Google Maps will significantly suffer.
The GA4 migration deadline is right around the corner
Google is sunsetting Universal Analytics (UA) on July 1st. Starting in March, Google will automatically create Google Analytics 4 (GA4) properties for any customer who does not set up a GA4 property with basic settings. If you do not opt-out of auto migration by February 28, 2023, Google will transition your UA account to GA4 without any custom strategy. To ensure accurate tracking and analysis, you should make the switch to GA4 now and customize the setup as needed. GA4 is much more than just a […]
