Google local listings have been pushing products for the past several years, in fact, it just recently added in-store products in the help document around improving visibility in Google local search. Google has been showing browse by products and browse by stores also recently – although, I am not sure how new this is.
Related Posts
Webinar: Jumpstart your SEO with content
Ever struggle with what to write, when to write it, and how often to write content on your website? Join this live webinar and learn how science can offer a quantifiable approach, as well as help you develop content that matches what your audience is searching for. Register today for “Go Down the Content Rabbit Hole to Jumpstart Your SEO,” presented by iQuanti. The post Webinar: Jumpstart your SEO with content appeared first on Search Engine Land.
How better landing page experience and ad relevance can boost your Google Ads performance
Since the beginning, search marketing’s central theme has been to help consumers find the information and products they seek. This is why quality score is an essential factor that benefits both the advertiser and the consumer. Quality score is a useful metric for PPC marketers looking to gauge how well their ad quality compares to other advertisers. Google states that “a higher quality score means that your ad and landing page are more relevant and useful to someone searching for your keyword, compared to other advertisers.” […]
Google: “Here” Is Bad Link Text
Lizzi Sassman from Google said in this morning’s Google SEO office hours that using the anchor text “here,” the text for your hyperlink, is simply “bad link text.” Instead, you should use more descriptive text for the page you are linking to.
