The March 2022 Google Product Reviews update is now fully rolled out, Alan Kent from Google told me. The updated started on March 23, 2022 and ended 19 days later on April 11, 2022.
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In 4 smarter ways to measure SEO effectiveness, I analyzed four fairly boilerplate SEO metrics (traffic, rankings, conversions, links) and detailed ways to apply an additional layer of rigor to each to improve your analytical insights. In this article, I’m going to take it up a notch to introduce four new methods of gauging the value of your SEO campaigns. They are: Brand vs. non-brand clicks. SEO’s impact on other channels. SEO CAC (customer acquisition cost). SEO keyword performance (we’re bringing it back!). While some of […]
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Quality: Site With Quality Issues Switched Domains, Saw Temporary Google Ranking Boost & Dropped Again
On last Friday’s hangout with Google’s John Mueller, Ankit Dalal, an SEO, asked about a site he is working on and what the issue it has with rankings. In short, the site was not ranking well, so they migrated the site to a new domain and the rankings climbed for a three-day period, then after that, the rankings went back down to where the original domain was ranking.
