Bing People Also Ask With Refinement Bubbles

B2B companies planning for the rest of 2022 have a unique set of circumstances to consider:  Funding has dried up. Mid-term election season is driving up engagement costs. Benchmarks from the last couple of years are less than reliable. We’re in a very tricky time for B2B advertising. In this post, I’ll lay out some recommendations on how to approach channel mix, budgeting, KPIs and more this Q4 2022, given a strange and thorny landscape. Channel considerations  I’ve seen Facebook advertising prove more promising for B2B […]

Google Panda patent granted In 2014, a patent (Ranking search results) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update, or parts of it – was granted. However, the fact that Google was granted this patent didn’t necessarily mean it was being used by Google at the time, or that it hadn’t been modified since the application was filed.  Read all about it in Google Granted Patent For Panda Algorithm and dive deeper into Bill Slawski’s Google’s Panda Granted […]

Google has now posted its full Kwanzaa decorations in the Google Search results interface both on desktop and mobile search. Yesterday we saw the Google Christmas decorations, earlier this month the Chanukah decorations and now the Kwanzaa decorations.