Google Zumba Class Back In NYC Office

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has updated its search quality raters guidelines…

My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability to manipulate and interpret performance data, the optimizations become obvious. Leaning into Excel skills can help you become a more efficient worker and improve the quality of your analyses. One of my favorite parts about Excel is that I continuously find ways to be more efficient. Several functions and formulas can help expedite PPC tasks. What follows are seven Excel tips to help you quickly identify high-impact […]

Here is a recap of what happened in the search forums today…