Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says don’t change your URLs and then change them back… …

Larry Brauner, the growth marketer and VP of digital marketing at iPostal1, stopped by the office to talk search. Larry has been in my office before, when we were mutually working on a local non profit organization together… …

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Google’s John Mueller said on Twitter he would recommend again changing URLs and then changing them back, and repeating that, for SEO reasons. The individual wanted to do that for SEO testing but generally, with SEO, changing URLs, is not …

I am not sure if this is new, but this Microsoft Bing search feature is slick. When you see video results in the Bing Search results, then mouse over that video preview, it will expand to show you a larger …

Google is also trying the Things To Consider feature not just in the main search results but also in product/shopping detail listing pages. I am not sure if it is the same algorithms working here or if it is just …

Google has rolled out an import tool for migrating your goals from Universal Analytics 3 to Google Analytics 4 for conversion tracking purposes. The goals migration tool allows you to quickly recreate eligible goals from your connected Universal Analytics property …

Google Screened local listings are through Local Service Ads that a third party conducts background and license checks for those listed in that section. It is mostly for realtors, lawyers, financial planners and chid car providers. Google has a section …