Google Austin Office Had A Marching Band Welcome Googlers Back

Implementing hreflang can be a challenging task for many SEOs. The countless syntax variations across several languages can be difficult for those with little understanding of more than one language. There’s also the added complexity of understanding specific language nuances and regional targeting which would only typically be understood by a native speaker or someone who had thoroughly studied the language. Incorrect hreflang implementation can cause many complications (i.e., duplicate content, erroneous indexing and poor SERP visibility) detrimental to SEO performance. It’s imperative to implement hreflang […]

The new trim video tool from YouTube turns your videos into 6-second videos that you can use for bumper ads. How convenient! Machine learning strikes again. The new tool is now available globally in Google Ads, making it easy for advertisers to create bumper ads. The tool is powered by a machine learning model that identifies important scenes and brand elements from the original video and adapts them for shorter formats, Google says. Not new(s). The tool was first introduced in 2019 as Bumper Machine and […]

Google’s John Mueller said that the size of your header tags, i.e. H1s, H2s, etc, does not matter for SEO or ranking purposes. John said it might matter for users and conversions but for SEO, nope.