Annually, Google updates the Merchant Center product data specification and Google made some updates to it last night. Some updates went into place on April 27, 2022 and some go into place on June 26, 2022.
Related Posts
Google Search Console Notices For max-image-preview
Last week, Google began sending new notices via Google Search Console about ways to enhance your images on Google. The notice talks about using the max-image-preview robots meta tag on all search-eligible images on your site.
A PPC guide to privacy-focused audience targeting
PPC campaign managers have had tight control over their account management, data insights, and optimization tactics for almost two decades. But everything is changing. Query data is already scarce, keyword match types are blending into an amalgam of broad match, and signal loss continues to impact performance data and audience management. With campaign types such as Performance Max and the lack of visibility into performance, PPC managers need to utilize every available targeting and optimization tool in their arsenal. Dedicated audience strategies can provide additional control […]
Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023
ICYMI, Microsoft has ambitious plans: to double the size of its ad business to $20 billion. So why is this big news? Google and Meta are showing signs of fading, making more room for emerging platforms like TikTok, Amazon and Instacart. Wait, what about Microsoft Ads? Microsoft’s search and news advertising revenues have consistently grown over the last four quarters (Q2: 32%; Q3: 18%; Q4: 15%; Q1: 16%). One advantage of Microsoft Ads is its cost-effectiveness. It’s typically cheaper than Google Ads and offers more opportunities […]
