Email Marketing: The Definitive Guide

Enterprise SEO platform Conductor today announced it has acquired Searchmetrics, another enterprise SEO platform and one of its closest competitors. The terms of the deal were not disclosed. This is the second large acquisition for Conductor within the last year. On Feb. 16, 2022, Conductor acquired Content King. I caught up with Conductor CEO and co-founder Seth Besmertnik to find out what this deal means for Conductor and its customers, as well as Searchmetrics’ customers and employees. What it means for Conductor. One of the big […]

Google has accidentally removed legit, policy-abiding reviews submitted by Local Guides from Google Maps. Google acknowledged the issue and said it is working on reinstating those reviews over the next few weeks. What happened. According to Google’s Local Guides Connect blog, Google said they are “constantly improving our moderation system to keep policy-violating content off the map.” With those efforts, Google said its “protections took down more than expected policy abiding reviews from a set of Local Guides.” Google added that they “acknowledge that this change […]

The product feed is the single most essential element when it comes to listing shopping inventory on Google. However, feeds can be notoriously low-quality and heavily neglected.  Shopping feeds work on multiple levels to help promote retail businesses, with paid and free listings. This, coupled with the emergence of more AI within Google Ads, propels the importance of the feeds to even higher levels.  Providing Google’s algorithms with high-quality and accurate product data is crucial. You can enhance your product data in various ways, including back-end […]