I built 5,660 backlinks last month. (Without sending a single outreach email.) My secret? A new strategy called Reverse Outreach. And this case study I’m going to show you exactly how I did it, step-by-step. The Big Problem With Link Building: Scale Outreach-based strategies like The Skyscraper Technique still work GREAT. (When done right.) But there’s one big problem with most link building strategies: They don’t scale. And if you’re in a competitive niche, you NEED to do link building at scale. For example, take a look at Backlinko. According to Semrush, I have 47.3K referring domains. That sounds great. […]

I am seeing signs of a possible Google search ranking update that kicked off late Friday, May 6th and has really spiked this morning – May 8th – also Mother’s Day in many regions. There is both a lot of chatter in the SEO forums and many of the tools are showing volatility in the Google search results rankings.

Google announced on August 6, 2022 it will no longer support some of the video and image sitemap extension tags. These specifically impact the caption, geo_location, title and license tags or attributes within image sitemaps and category, player_loc[@allow_embed], player_loc[@autoplay], gallery_loc, price[@all] and tvshow[@all] within video sitemaps.

Google Ads is testing a new help feature named “Quick Help.” It is currently in beta and those who see it can access it by looking for the hovering help icon at the bottom right corner of the Google Ads console.

Google has added a new option in the Business Redressal Complaint Form under the “Identify the content on Google Maps that you claim might lead to fraudulent activity” drop down. The new option is “this business doesn’t exist” and the local SEO community are super happy about this addition.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is doing away with some video and image sitemap extension tags…

Google has a carousel in both desktop and mobile search that leads with “more about.” For example, for a query on [apply business loan] you will find a carousel that reads “More about small business loans” with stories to publishers and government websites.

This week in search, we had another unconfirmed Google search ranking algorithm update that touched down in a big way on May 1st with a lot of weirdness the week prior. Moz’s home page was removed from Google Search for a 12 hour period after…

One of the oldest and still most talked about SEO topic is duplicate content. While there has never really been a duplicate content penalty, Google does not want to rank to 5 identical pieces of content in the first five positions in Google search. So what do you do if you have content that is similar or the same as your competitors?

Google sent some advertisers emails saying “beginning Q2 2022, campaigns using Smart Bidding and/or Optimized Targeting will be able to use all Customer Match lists in your account to enhance your ad campaign performance for your goals (e.g. conversions). Today, you only experience these performance benefits when your lists are actively applied to campaigns.”

Google has published its annual “Ads Safety Report” and disclosed that it has blocked or removed over 3.4 billion ads for violating its Google Ads policies, it restricted over 5.7 billion ads, suspended over 5.6 million advertiser accounts, and removed ads from over 1.7 billion pages in 2021.

Yesterday afternoon Moz’s home page was removed from the Google Search results after Google processed a fraudulent (or mistaken) DMCA takedown request. Moz is now back, within 12 hours from when Google learned about the issue – but there is no response from Google on how this could have happened as of yet.

Here is a recap of what happened in the search forums today…

The Indie Revolution Continues When we started the DIY Musician Podcast back in 2007, we never imagined we’d get to episode 300 — with many more episodes on the way! What an incredible journey it’s been to see independent musicians leading the charge through so many twists and turns in the industry. Most of the innovation over the past 15 years in how people make music, reach fans, and build a career happened because artists outside the label system took chances and tried new things. 15 years of grassroots music conversation With the help of early guests like Dan Zanes and […]

How many SEOs do you think have university and college degrees? If you thought about 2/3rds, you’d be right. A Twitter poll conducted by Brodie Clark asked SEO professionals: do you have a University degree? 67% said yes and 33% said no to that question.