Google May 2022 Core Update – Big Tremors After It Was Complete?

With Amazon’s October Prime Early Access Sale in the books, Amazon advertisers need to fine-tune their strategy for the core stretch of Q4.  Part of that planning revolves around: Mapping out how budgets will be spent over the final month and a half of the year.Which days to push the pedal most on. We dug deep into the more than $400 million in Amazon ad spend under management annually at Tinuiti (my employer) to:  Quantify what we’ve seen in the past and better estimate what might […]

Google’s Martin Splitt, Gary Illyes, and Lizzi Sassman sat together on the latest Search Off the Record to talk about de-SEOing – what we would probably call over-optimization strategies. It is an interesting listen to, stuff you probably heard before but it is interesting to hear Googlers who are intimate with how Google Search works tackle this issue on their own site.

The week between Christmas and New Years is general slow and it was but we did have some Google search ranking jolts and tremors this week…