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My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability to manipulate and interpret performance data, the optimizations become obvious. Leaning into Excel skills can help you become a more efficient worker and improve the quality of your analyses. One of my favorite parts about Excel is that I continuously find ways to be more efficient. Several functions and formulas can help expedite PPC tasks. What follows are seven Excel tips to help you quickly identify high-impact […]
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Google Shares Insights into Indexing & Crawl Budget via @sejournal, @martinibuster
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