Over the past few months Google has been auto-selecting background colors not just for image search results and not just for shading Google Shopping Ads but also for images added to the search result snippets in Google Search.
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Google Chrome will soon add 6 relevance and measurement APIs
The Privacy Sandbox initiative, a project led by Chrome, is introducing new key relevance and measurement APIs to Chrome Stable. This move is scheduled for the third quarter of 2023, with the spotlight focused on Chrome Stable 115 as the specific launch pad. Unveiling the specifics. The APIs set to go live are: Topics: Generate signals for interest-based advertising without third-party cookies or other user identifiers that track individuals across sites. Protected Audience: Select ads to serve remarketing and custom audience use cases, designed to mitigate […]
GA4 ‘auto-migration’: Here’s why you should opt out
Google will start automatically configuring your Universal Analytics properties to Google Analytics 4 (GA4) for you. But you actually do not want to do this for many reasons. Is your GA4 already set up? You might still be subject to “auto-migration.” Read on for more details about it and how to opt out. Making the switch to GA4 On February 9, Google sent an email saying that they will soon start configuring Google Analytics 4 for users starting in March (a.k.a., as early as this week). […]
