Here is a recap of what happened in the search forums today…
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Google Doesn’t Use MUM For Ranking Or Much Of Anything In Google Search
So I wrote this pretty deep dive into how Google uses AI in Google Search at Search Engine Land, and Google posted a shorter version on their blog. I noticed after that, some folks were saying that Google uses MUM for search rankings. Truth is, Google uses MUM for only two things in search, COVID vaccine names and a related topics in videos results feature – that is it.
Microsoft Advertising Boosts Analytics & Global Reach In June Update via @sejournal, @MattGSouthern
Microsoft Advertising announces Universal Event Tracking Insights, cross-device attribution model, global expansion, and integration with Pinterest. The post Microsoft Advertising Boosts Analytics & Global Reach In June Update appeared first on Search Engine Journal.


