Daily Search Forum Recap: July 11, 2022

Yesterday Google sent an email letting advertisers know that their ad accounts would be switched to data-driven attribution.  Google’s message to advertisers. The email tells the advertiser which account(s) qualify for the switch and gives them until August 4 to cancel the auto-switch.  What is data-driven attribution. Google announced in September that data-driven attribution would become the default model, but advertisers would still have access to the five other rule-based models. Data-driven attribution uses advanced machine learning techniques to more accurately understand how each marketing touchpoint […]

Google seems to be testing launching a new local feature to let car dealerships showcase their local car and auto inventory on Google Search. This was spotted by Jim Kreinbrink and Dan Shure shared this screenshot below.

Google has released version 2.3 of the Google Ads Editor, this comes four and a half months since version 2.2 was released in November 2022. The new version gains image assets, location assets, b business information assets, PMAX text asset automation, bid explorer…