Google announced several new features for your Performance Max campaigns in Google Ads. Some we covered before, like the new location targeting controls and diagnostic insights, and others like seasonality adjustments, optimization scores, data exclusions, and new explanations we have not covered yet.
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Google Ads Listing With More Expandable Link
Google Search has these “more” links in the Google search ad listings that expand to show more ad extensions. I am not 100% sure if it is new or not but I personally cannot replicate this, so maybe it is new?
Webinar: What ad channels work best for your brand?
New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your target audience. Join experts at MNTN who share performance metrics used to determine the effectiveness of ad channels they’ve tested—whether it’s a new social channel or even Connected TV. Register today […]
Finally: Google AdSense Integrates With Google Analytics 4
After many promises and just two weeks before the Google Analytics 4 deadline, AdSense now links and integrates directly with GA4. You can finally link your AdSense earnings data with your Google Analytics 4 profiles.
