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5 PPC Advertising Lessons From A B2B Growth Marketer via @sejournal, @TheCopyTrail

Whether you’re new to PPC or not, agency or in-house, here are 5 insightful lessons you’ll need to adapt as a B2B growth marketer.

The post 5 PPC Advertising Lessons From A B2B Growth Marketer appeared first on Search Engine Journal.

Posted in Best SEO Blogs

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Google: Category Or Topic Name In URL Slug Is Not Important For SEO

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Google’s John Mueller said putting the category name or topic name in your URL slug has zero impact on your rankings. I am not 100% sure if he really meant ZERO but he used a GIF that says ZERO.

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Google Updates Crawl Stats Report Help Docs

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Google has also updated the crawl stats report help documentation last week. Google made a lot of support documentation changes in the past week including product rich results, Googlebot doc, job posting help doc, moving the HTTP status codes doc and also this crawl stats report help document.

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Google’s John Mueller Offers To Review Part Of Your Presentation For Accuracy

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This morning, John Mueller from Google offered to do a gut check review of part of your presentations to help ensure what you are presenting is accurate. He posted this on Twitter and wrote that “the feedback is private, ask before you speak – if you want, no judging. No question too trivial.”

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