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Google Clarifies Title Tag Guidance via @sejournal, @martinibuster

Google’s update to their documentation on how to control title tags in the search results makes the guidelines clearer

The post Google Clarifies Title Tag Guidance appeared first on Search Engine Journal.

Posted in Best SEO Blogs

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Google will automatically switch some advertisers’ attribution models

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Yesterday Google sent an email letting advertisers know that their ad accounts would be switched to data-driven attribution.  Google’s message to advertisers. The email tells the advertiser which account(s) qualify for the switch and gives them until August 4 to cancel the auto-switch.  What is data-driven attribution. Google announced in September that data-driven attribution would become the default model, but advertisers would still have access to the five other rule-based models. Data-driven attribution uses advanced machine learning techniques to more accurately understand how each marketing touchpoint […]

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SEO And The CFO: Tips To Improve Your Relationship

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Educate your CFO about opportunities in Enterprise SEO when you present it like a financial portfolio. Read on to learn how to do just that. The post SEO And The CFO: Tips To Improve Your Relationship appeared first on Search Engine Journal.

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LinkedIn: Top 25 Fastest Growing Jobs via @sejournal, @MattGSouthern

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LinkedIn has published a report on the fastest-growing jobs worldwide, with individual lists broken down by country. The post LinkedIn: Top 25 Fastest Growing Jobs appeared first on Search Engine Journal.

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