Google Lets Businesses Set Auto Responses To Common Questions via @sejournal, @MattGSouthern

Twitter intends to impose a $1,000 monthly verification fee on organizations but will exempt its top 500 advertisers and the 10,000 most-followed organizations with prior verification, as per an internal document acquired by The Times. The document also indicates that all accounts purchasing verification will undergo a review to ensure they are not engaging in impersonation. Why we care. Musk’s plans to charge organizations for verification could potentially impact their social media marketing strategy. A verification badge would typically be a valuable tool for businesses as […]

Google is adding a new “ranking” section to the Google Search Status dashboard it launched last December. The new ranking section will include active and historical Google algorithm updates, so that you can see what changed with Google Search related to ranking, not just crawling, indexing or serving. New dashboard. Here is what the new dashboard looks like, Google added a “ranking” section: Here is what it looked like previously, with only crawling, indexing and serving: Algorithm updates. Google will soon add the new ranking section, […]

Creating content to satisfy long-tail search queries is an often-overlooked strategy. It’s easy to go after bigger wins, but focusing on the smaller gains can lead to powerful long-term results. Many times in SEO, slow and steady wins the race.  Search has been evolving and talking about keywords might seem old-fashioned. But long-tail queries have never been more important. As search is second nature for many people these days and voice search gains popularity, searches are becoming more conversational. Creating content to satisfy this type of […]