Crafting your music’s elevator pitch. Before people hear your music, they often need to be convinced to listen. Maybe they get a recommendation from a friend, or see a cool Instagram ad, or read an intriguing blog review. Perhaps it’s an eye-catching album cover that stands out in a Spotify playlist. But SOMETHING has to capture their imagination and make them curious enough to press play. One of the obvious tools you can use to grab attention is your “elevator pitch” — a compelling description of […]
