How Freshness Works (And How To Get It To Work For You) via @sejournal, @KayleLarkin

Google has just released the newest version of the Ads API, version v11_1.  What’s changed. Here are the major changes according to Google’s release notes. Assets Added AssetGroup.ad_strength to represent the overall quality of the asset group. When advertisers mutate asset groups or assets associated with the asset groups, this field is recalculated. Until the recalculation is finished, the value is PENDING. Added AssetLinkError.EXCLUDED_PARENT_FIELD_TYPE. Audiences Added FlexibleRuleUserListInfo and RuleBasedUserListInfo.flexible_rule_user_list. Added more values to the LeadFormFieldUserInputType enum (used as predefined questions for lead form extensions). Added the following fields to UserAttribute: lifecycle_stage first_purchase_date_time event_attribute Added the following […]

In part one, Shimon Sandler and I spoke outside of my house in the cold weather about growing your search marketing agency. We continued that talk outside about how he went out and jumped from being in-house to starting his own search marketing agency. We also spoke about strategies to keep your clients spending money.

Apple has finally announced its new music streaming service, Apple Music CD Baby has covered the news about Apple Music’s launch from a few angles already, including: * a basic description of Apple Music’s streaming service, * some thoughts on what effect Apple Music may have on the music industry at large, * and how you can claim and customize your Apple Music artist page in order to promote your music and control your branding on the streaming service. But there are a few other important […]