Playing Catch With Dog and Google Ball

Apple is planning to release new ad placements as early as this holiday season. The current inventory. Apple’s current ad inventory focuses on the App Store with only one unit in the Search tab and one unit on the search results page. There is no word yet on where the new placements will be, but recently we announced that Apple was planning to place ads in the Suggested, Today, and You Might Also Like sections. Apple also has ads inside the News and Stocks apps across […]

Google has added six new dimensions and metrics in the new Google Analytics 4 audience builder. These metrics should help you track your website metrics and goals in more detail using the audience builder tool. New metrics and dimensions. The five new dimensions added to the audience builder in Google Analytics 4 include: Country Manual term (UTM Term) Mobile device info Minute New vs Returning The new metric added to the audience builder in Google Analytics 4 include: Session duration Why we care. As we get […]

Once again, there may have been yet another Google search ranking algorithm update this past weekend. This is unconfirmed still but it seems like a very big update based on the tracking tools and some of the comments I saw from the community.