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Google Ads label is now a bold black text Sponsored label
Google is rolling out a new search ad label, replacing the black “Ad” label with a new bold black text “Sponsored” label. This is rolling out in conjunction with the new site names and larger favicons in the mobile search results, Google announced. What is looks like. Here is a screenshot of the new bold black “Sponsored” text ad label for the Google Ads: Why the change. Google said this is to help “make sense of the information you see is ensuring that ads are clearly […]
Device-specific PPC: Why it still matters today
Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate of separating PPC campaigns by device. (Well, except for tablets, because no one really cares about them anymore.) Why? For starters, there is (at least) a 50% chance you’re reading this article on a phone. And you’re probably aware that internet and search consumption is dominated by mobile platforms. Case in point: looking at an ecommerce brand that literally sells bacon online, I compared September 2022 vs. September 2009 website […]
Amazon’s share of seller revenue is now 50%
Based on P&Ls provided by a sample of sellers, the fees incurred by a typical Amazon seller include a 15% transaction fee, referred to as a referral fee by Amazon, and 20-35% in Fulfillment by Amazon fees, which encompass storage and other fees. Additionally, advertising and promotional expenses on Amazon can amount to up to 15% of the total fees, with the overall costs varying according to category, product price, size, weight, and the seller’s business model. marketplacepulse.com While the 15% transaction fee has remained constant […]
