Google Gives Third-Party Cookies Another Year via @sejournal, @MattGSouthern

Google just announced that they’re adding four new Performance Max (PMax) features. TBD. There is no word on when exactly the new features will be rolled out. Campaign-level brand exclusions – for added control to ensure PMax doesn’t serve on branded queries advertisers may want to avoid.  Page feeds – this feature gives advertisers flexibility to help send traffic to a specific set of landing page URLs on their website.  Video creation – we’re making this easier by incorporating more editing tools directly into the campaign […]

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Google Ads simplifies location targeting. Low-impact options removed, targeting experience improved. The post Google Ads Announces Changes To Location Targeting Settings appeared first on Search Engine Journal.