CMS Market Share: Shopify Falls Slightly As Losses & Layoffs Loom via @sejournal, @mirandalmwrites

On last Friday’s hangout with Google’s John Mueller, Ankit Dalal, an SEO, asked about a site he is working on and what the issue it has with rankings. In short, the site was not ranking well, so they migrated the site to a new domain and the rankings climbed for a three-day period, then after that, the rankings went back down to where the original domain was ranking.

Make sure your content strategies stay up-to-date by applying all the principles discussed in this on-demand webinar. The post New SEO Strategies: 3 Steps To Perfect SEO Content Creation appeared first on Search Engine Journal.

Google will soon retire four rules-based attribution models in Google Ads and Google Analytics: First-click. Linear. Time decay. Position-based. Why we care. This will impact anyone who still uses these models in Google Ads. Anything that isn’t last-click will be much harder to track because the data-driven attribution formula is different for each advertiser – and not visible. “In the past, you could use linear and give each touch the same credit. You will no longer be able to do so. There will be no impact […]