How To Find & Understand Conversion Rates Of Your Amazon Products via @sejournal, @AMZRobynJohnson

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020, finally took effect. Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Agencies were not happy with the first iteration of Google’s new Partners program requirements, particularly Google’s doubling of the 90-day spend threshold (from $10,000 to $20,000) and adding an optimization score requirement. Read all about […]

Google is testing indenting search results snippets from within the same domain name. So if Google shows two results from domain.com, it will show the first one and then under it, indent it a little under the one above it.

As excited as digital marketers get about the shiny new thing (we’re looking at you, AI), one of the first and most-established forms of online marketing – email – remains the backbone of most companies’ programs. This isn’t your grandfather’s email marketing, though. Marketers have embraced capabilities for data-driven personalization, multi-channel campaign management, audience segmentation, testing and more – some of these driven by AI and machine learning. MarTech’s “Email Marketing Platforms: A Marketer’s Guide“ examines the current market for enterprise email marketing platforms and the considerations involved […]