If you’re in the U.S. and haven’t been living under a rock, then you’re probably aware that the economy isn’t in the best shape (I blame it on abandoning the Gold Standard in 1933, but I’m not an economist). So between increasing inflation and a looming recession, advertisers are saying to themselves: “How do I afford to stay online with search?” Two scenarios with two impacts While there is a district correlation between inflation and a recession, you can only do so much, and the solutions aren’t the same. First, let’s break it out, and how it relates to search […]

Are you able to develop a relationship with your current clients and make your future prospects like you?  The best way to do this is to understand the personality of your customers. This can help you predict their motives.   Approach content by developing it for the psychology of the user, rather than the psychology of the writer.    For example, for me (who has the attention span of a gnat), what if a content writer knew that she only had 30 seconds to answer “what are the best running shoes I can wear as a beginner?” Or what if she knew […]

Today, we are living in the era of the Fake Web, where a large portion of the internet is made up of malicious scrapers, spam bots, suspicious human users and other bad actors. It seems like every day there is a “breaking news” story about another company falling victim to a data breach, customer information being leaked or servers being hacked. Historically, these cyber threats were handled exclusively by the chief information security officer or the IT department. However, in recent years search marketers have begun to notice how bots and fake users harm their efforts. When fake traffic makes […]

Load up your saddest playlist, because we’re talking about clients leaving you. Learn how to catch the signs early & reduce your agency’s churn. The post Customer Retention Fails: 5 Signs A Client Is About To Break Up With Your Marketing Agency appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s Things to Know has been removed from the desktop search results…

A new report from LinkedIn shows that job postings have tripled for creator-related positions as brands invest in new ways to drive engagement. The post LinkedIn Reports Demand For ‘Creator’ Jobs Up 3X appeared first on Search Engine Journal.

Google’s John Mueller explains why Search Console CWV report never matches data from PageSpeed Insights The post Difference Between Search Console CWV Report & PageSpeed Insights appeared first on Search Engine Journal.

Find out in real-time when Amazon Music playlists feature your track. Amazon Music for Artists can now alert you any time your music has been added to a playlist. You just have to enable push notifications within Amazon Music for Artists. Also be sure you’ve upgraded to the latest version of the app.   View this post on Instagram   A post shared by Amazon Music for Artists (@amazonmusicforartists) How to enable Amazon Music for Artists notifications First, open the app. If you see this prompt, tap “Turn on Notifications.” If you don’t see the prompt above, you should: Tap […]

The core of SEO is about figuring out what works for your site and then changing it when it stops working. Learn the fundamentals here. The post How Does SEO Work? appeared first on Search Engine Journal.

CD Baby just opened up two new opportunities for your music. We’re excited to announce new partnerships with JOOX and Adaptr! Here are the quick details. How to get your music on JOOX: On the distribution side of things, we will deliver your tracks to Joox Music (also known as JOOX). Joox is the biggest streaming app in Hong Kong, Indonesia, Malaysia, Myanmar, Thailand, and South Africa. The platform enables “social music experiences” via karaoke, live video group chats, and trending short-form videos. English-speaking artists (especially in the USA) don’t always consider HOW global the music marketplace is today. And […]

The Google Things To Know box, which was announced at Google I/O, and eventually has been showing up for about 1% of desktop queries, is no longer showing up for any desktop query now, according to RankRanger data.

Google is now showing three local service ads listings in both the mobile and desktop interface. Previously, Google has shown two local service ads listings, but as Len pointed out on Twitter, Google is now showing three. The desktop interface has had three for some time, but mobile generally has shown only two listings.

Google has a section named “appears on these lists” that will show you which product review content (or comparison lists) has mentioned the product you are looking at. This works both on desktop and mobile and is displayed after you click on a product in the product carousel or product grid on mobile.

Google is testing mixing the search bar, where you normally see the vertical search options like videos, maps, images, shopping, news, etc – but also showing refinements for your searches.

Google’s Local Service Ads are supposed to be screened, guaranteed, and reviewed by someone contracted by Google. But supposedly, the reviews in many Local Service Ads are filled with fake reviews.

Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the Head of SEO at Wirecutter, a New York Times company…

Is buying extra domains recommended? Tony Wright gives a short-term and long-term perspective for single websites who own several domains. The post What Should You Do With Extra Domain Names? appeared first on Search Engine Journal.