Google Ads announced that Google will start the process of automatically “upgrading” accounts to Performance Max for Smart Shopping campaigns. Automatic upgrades will gradually progress and finish in September for most advertisers.

Google’s John Mueller again said on Twitter “using a shared IP address is fine” for SEO and Google Search ranking purposes. “There is no SEO advantage to using a unique IP address,” he added.

Google’s Creators channel has released a super basic video on SEO and how to rank your content in Google Search. It covers four basic tips and makes it all sound so easy. The whole video is less than 4 minutes long.

Google Search seems to be testing a new “trending topics” section for some news queries in Google Search on mobile. This Trending Topics section lets you toggle and refine your query by topics, such as weather, crime, sports, politics, or other trending news categories for that query.

Google has updated the suicide prevention box in its search results with a new hotline number and a chat support option. “While Google has included suicide prevention information at the top of relevant search results for many years, this new hotline will make it easier for people in emotional distress and seeking mental health support to get help,” Google explained.

Google had plenty of bugs, some really big ones, this week including not indexing new content for a day in Google Search. Note, there were rumblings of a Google algorithm update shortly after the indexing bug, but it might be related…

Build on the human connection to better capture your B2B audience. Here’s how to choose interviewees, plus tips and sample questions to get you started. The post Interviewing Niche B2B Experts For A Better Content Strategy appeared first on Search Engine Journal.

Don’t underestimate the importance of strong communities. Boost your engagement rate with these 7 marketing tactics specific to Facebook groups. The post Amplify Your Facebook Group With These 7 Marketing Ideas appeared first on Search Engine Journal.

Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences.   Luckily, the technology and data that can help are becoming more accessible.  In partnership with Ascend2, Oracle surveyed 853 marketers across the US, Canada, India and the UK. The results show what trends and technologies are helping marketers pivot where necessary, connect with customers and drive conversions.  Top challenges marketers are currently facing Thirty-eight percent of marketers said maximizing performance across channels was one of their most difficult challenges. Audiences are now digitally everywhere. They consume […]

Updates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences. The post Facebook Home Feed Changes May Improve Reach & Discoverability appeared first on Search Engine Journal.

See what happens when you upload images to Google’s Vision image classification tool to see how an algorithm identifies what it’s about. The post Free Google AI Image Analysis Tool For Image Recognition appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

A series of updates to Instagram Reels adds new creative tools, new ways to drive engagement, and an update that changes how videos are shared. The post New Instagram Reels Features Include Templates, Boosts, & More appeared first on Search Engine Journal.

A study conducted by Marketing Brew and an API called Pushshift resulted in some pretty odd findings regarding which subreddits allowed ads and which ones didn’t.  The findings. The results are based on the API pulling data from the top 2,500 most popular subreddits. They show that despite spending the last decade trying to address brand-safety concerns, their actual approach is more cautious, which makes the platform seem unpredictable and inconsistent.  Where Reddit doesn’t allow advertising. These are popular subreddits where Reddit doesn’t allow ads.  r/mileycyrus r/mensrights r/daftpunk r/floridaman r/mensrights   r/mdma r/islam r/israel r/redhotchilipeppers r/depression  r/archerfx (a community dedicated to […]

As Reels gain in popularity, Instagram is taking it upon itself to move any video you post under 15 minutes (if your account is public) into the Reels category. When you go to post a video to your profile, Instagram will show this alert.  Discovery. When your Reels are posted to a public profile, they may be eligible and recommended for more people to see. This also allows other users to Remix, edit, and add their own spin on the videos using Instagram’s built-in tools like templates and a new Dual feature that records your front and back cameras simultaneously.  […]

Organic marketing is a crucial and growing part of any organization’s digital toolkit. Unlike other forms of digital marketing, organic is earned, not paid. It doesn’t require paying to get in front of potential customers. SEO is all about answering peoples’ questions and providing value. In this report, you’ll learn about the state of organic marketing and where it’s headed. Conductor asked hundreds of top marketers all about their organic programs, from headcount to process to technology. Then they analyzed their responses to answer critical questions that will inform organic marketing strategy next year and beyond.  Learn more. Visit Digital Marketing Depot […]

Meta CEO Mark Zuckerberg has announced two significant changes to the Facebook app that will make it feel like a hybrid of TikTok and “Facebook classic.” What’s new: Users will start seeing these changes starting today: The Home tab will include more content recommendations, with an expected greater emphasis on Reels and Stories. A new Feeds tab that will allow users to see posts from friends, groups, Pages in reverse chronological order. The rollout is expected to take about a week. These changes will come to the desktop later this year. How Meta CEO Mark Zuckerberg described the change. “One of […]