We hear a lot of talk about SEO and Paid Search living together in perfect harmony, side by side on your search engine results page, but how do we? The cost of unnecessary paid brand clicks quickly adds up. Especially if you’re already dominating your SERP (search engine results page). This can feel like an uphill battle for you and the team as economic sentiment continues in uncertainty and spend efficiency is still top of mind. Join Gary Galloway, Senior Director of Product Marketing at Adthena, as he covers how you can support growth strategies and help your brand achieve […]

Instagram publishes new best practices for creators to follow to increase their eligibility for recommendations. The post Instagram Best Practices For Recommended Content appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

WordPress released a security and maintenance update to address three vulnerabilities. The post WordPress Releases 6.02 Security Vulnerability Update appeared first on Search Engine Journal.

Get more ecommerce SEO tips this week on the SEJ Show including what to do with discontinued products, optimizing schema integrations, and more. The post SEO For Ecommerce & The Future Of Google Shopping [Podcast] appeared first on Search Engine Journal.

Make the most out of your Instagram posts by posting them at the right times. Here’s what experts recommend. The post The Best Times To Post On Instagram appeared first on Search Engine Journal.

On August 17th, Google seems to have removed the “see results about” disambiguation search feature from the Google mobile search results. They still show on desktop but on mobile, it is gone.

Google is testing a “browse places” search feature where it shows you place cards that you can swipe through and then click on. It is kind of like a new local pack grid view for restaurants, kind of…

Google has added a new section for products to the Google Business Profile guidelines. The section says “If you run a retail business, you can show nearby shoppers what you sell by adding your in-store products to your Business Profile at no charge.”

Google’s John Mueller said on Twitter that he is not aware of any recent search algorithm update that focused on links, outside of webspam algorithms. He said this when someone asked how relevant links will be in the future to Google’s ranking algorithm.

Google has updated the Learning video structured data documentation to add the full list of supported academic values for educationalLevel. It now lists out the values per country, since each country has its own academic system.

From account structure to campaign types, here are the basics of setting up Google Shopping Ads so you can tweak your approach and optimize results. The post Google Shopping Ads: How To Set Them Up appeared first on Search Engine Journal.

When we talk about creating a video strategy, people usually see it as getting found on YouTube. And for good reason – billions of users access the platform every single month. And then comes an inevitable argument: “I don’t think my product or service is a good fit for YouTube.” Yet, creating and marketing videos goes far beyond YouTube findability. Videos can make your content better, your product easier to understand and your brand more credible and relatable. Further, videos continue to receive exposure on Page 1 of Google’s search results for an increasing number of queries. Even beyond that, […]

Use these tools to help you punch up your copy and accurately convey information, all of which will reap benefits for SEO as well. The post 16 Best Readability Checkers To Improve SEO Content appeared first on Search Engine Journal.

PPC campaign managers have had tight control over their account management, data insights, and optimization tactics for almost two decades. But everything is changing. Query data is already scarce, keyword match types are blending into an amalgam of broad match, and signal loss continues to impact performance data and audience management. With campaign types such as Performance Max and the lack of visibility into performance, PPC managers need to utilize every available targeting and optimization tool in their arsenal.  Dedicated audience strategies can provide additional control and specified targeting that delivers results. In my previous article, we reviewed the benefits […]

Get the keys to getting new prospects and distinguishing your brand in a cluttered market. The post Level Up Your Content Strategy – 5 Steps To SEO Success appeared first on Search Engine Journal.