Glenn Greenwald reported that a “federal district court in California on Friday denied Google’s motion to dismiss a lawsuit alleging that the Silicon Valley giant is violating federal antitrust laws by preventing fair competition against its YouTube video platform.” This may result in Rumble being able to see parts of Google’s secret search ranking algorithm.
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Google: Pages With Core Web Vitals May Have Tiny Ranking Advantage
Martin Splitt of Google gave me a softball yesterday when he said on Twitter “all things being equal (spoiler: they never are), a page with CWV field data may have a tiny advantage over one without.” In short, if your page has core web vitals field data, it might benefit you over pages that do not have this field data.
Google: Video Doesn’t Have To Be First Element But Should Be In Your Face
A few months ago, Google changed when it shows video thumbnails in its search results to only show the video thumbnail when the video is part of the page’s main content. Gary Illyes from Google said that does not mean the video needs to be the first element on the page, but the video does need to be in your face for Google to determine if a video thumbnail should show in the search results.
This day in search marketing history: January 11
The mobile intrusive interstitials penalty In 2017, Google started rolling out the mobile intrusive interstitials penalty. In August 2016, Google announced plans to lower the rankings of pages “where content is not easily accessible to a user on the transition from the mobile search results” – and that crackdown would begin on Jan. 10, 2017. Why did Google do this? They believed this type of ad was “problematic” on mobile devices with smaller screens. Google explained which types of interstitials were going to be problematic, including: […]
