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Snap partners with Amazon for new AR shopping experience
Amazon is now offering Snapchat users the ability to digitally try on eyewear in categories like sunglasses, reading glasses, or seasonal glasses from a number of popular brands including Maui Jim, Persol, Oakley, Ray-Ban, Costa Del Mar and others. Snap’s AR shopping investments. Snap has been investing heavily in AR shopping this year, including upgrades to allow brands and retailers the ability to change product information and pricing in real-time, access to better analytics, and the ability to easily create new shopping lenses. Other brands following […]
Microsoft: Dark Mode Coming To Bing Chat
Microsoft will be bringing dark mode to Bing Chat in the future. Mikhail Parakhin, the CEO of Bing, when asked about dark mode for Bing Chat, he said on Twitter, “Coming, man, coming.”
Connect with your buyers where they are
B2B buyers are calling the shots. They know when and where they want to connect with you and expect you to engage with them precisely at the right time. For marketing to drive truly qualified conversations with buyers at scale, the B2B buyer’s process must be connected, aligned, personalized and responsive to a buyer’s chosen purchasing path. Currently, economic indicators for 2022 and beyond are trending downward, putting pressure on B2B marketing organizations – and their budgets. Marketers are now facing greater scrutiny and increased emphasis […]
