Thought Leadership Content: What It Is And How To Use It via @sejournal, @madmanick

Two qualities are at the core of what makes a great SEO product manager: Adaptability. Critical thinking. This article will cover how to think critically and creatively in the following areas of SEO product management:  Fundamentals for SEO product managers. Methodologies for prioritizing an SEO roadmap and SEO backlog.  How to write an effective SEO ticket. Fundamentals for SEO product managers These fundamental tips can help SEO product managers (PMs) accomplish day-to-day tasks while strategizing for the future:   Trust but verify  When validating technical SEO work […]

Relaunching or redesigning a website can make or break your SEO efforts.  Even a single mistake can result in catastrophic ranking drops – or, worst, revenue loss.  Here’s how to handle a site redesign without risking your organic traffic, rankings and revenue. Why a redesign is an inherent risk Businesses must never take a website change lightly.  Aside from the SEO ramifications, users don’t always welcome a website overhaul. (Think of Facebook’s latest redesign and most marketers’ disdain of GA4).   Numerous SEO horror stories revolve around […]

Here is a recap of what happened in the search forums today…