Vlog #184: Part I: Sarah Burke On Data Analytics and Differences Between GA 4 & UA3

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. More than knowing the latest trends, we must continually assess: Where this target audience is. (What platforms are they on?) Where they are engaging with content. What type of material they are consuming. And most importantly, how to win their trust and keep it.  On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B […]

LinkedIn previews seven new features coming in 2023, including improved video accessibility, updates to job search, post scheduling, and content analytics. The post LinkedIn Announces 7 Updates Coming In 2023 appeared first on Search Engine Journal.

Google Search seems to be testing a new “trending topics” section for some news queries in Google Search on mobile. This Trending Topics section lets you toggle and refine your query by topics, such as weather, crime, sports, politics, or other trending news categories for that query.