How SEO & Graphic Design Can Become A Dream Team via @sejournal, @tonynwright

Results from a recent survey of 5,000 online stores found that ecommerce brands spent 60% more on TikTok advertising in Q2, for a total of $29.9 million. Interesting facts. Overall ad spend across the 5,000 online retailers rose by 11% in Q2 to a total of $529.7 million. Retailers with revenues between $1 million and $5 million are contributing to the biggest increases in ad spend In the first two quarters of this year, retailers spent a total of $48.4 million on TikTok ads – which […]

Google has launched a new help page that documents what Google calls the most common visual elements on the search results page. Here Google has laid out visually 22 elements found on the search results page, explaining what the elements look like, what they are called, and whether you can optimize your site for them. Visual Elements gallery of Google Search. You can find this new document over here in the Google help area. It helps you identify the most common and “impactful visual elements of […]

There is a ton to pack into Google Ads announcement that they named “matching the most relevant keyword to every search.” There is a change to both phrase and broad match keywords when they match are handled, what happens when they are not identical and how Google uses BERT to better match keywords to queries.