In part one, we learned about Sarah Burke, the Data and Analytics Manager at Cypress North. We also spoke about some of the differences between Google Analytics 4 and Universal Analytics 3. Here we talk about the benefits of Google Analytics 4.
Related Posts
Google API v12 released
Google has just announced the release of v12 of the API. Here are the highlights. Taken directly from the Google Ads Developer Blog. Added support for new recommendations: RaiseTargetCpaBidTooLowRecommendation and ForecastingSetTargetRoasRecommendation.Added primary_status and primary_status_reasons to Campaign to provide insight into why a campaign is not serving or not serving optimally.Added support for linked portfolio bidding strategies and campaign budget. You can modify these links using bulk mutates.conversion_tracking_id will always be greater than 0 for all customers. In the previous versions, this field could be 0 for customers who had never created any conversion actions.Updated SmartCampaignSuggestService.SuggestKeywordThemes to generate more keyword theme […]
Will Short Videos To Overtake Web Stories In Google Search?
There is some speculation, and for good reason, that Google is showing more short videos over showing web stories in Google mobile search. Glenn Gabe and Brodie Clark both noticed this trend and the two of them follow web stories closer than almost anyone else I know.
Daily Search Forum Recap: April 4, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…


