Daily Search Forum Recap: August 18, 2022

Relevance is often discussed in digital marketing. It’s an important topic because not only is it good for consumers, but it is also good for advertisers since the inception of quality score.  Advertisers with higher quality scores and relevance are typically rewarded with more traffic and lower CPCs.  The following data (indexed to allow multiple verticals and clients to be merged) proves this point. As ad relevance scores go up, CPCs go down and CTR goes up.  Based on our data, an above-average ad relevance score […]

Duy Nguyen from Google’s search quality team said in the Google office hours video that Google has “algorithms to go after” those who post AI plagiarized content, he the algorithms can “demote site scraping content from other sites.”