Alt Text: What It Is & How To Write via @sejournal, @olgazarzeczna

Sometimes, the disconnect between Google Ads and the primary user base is so strong that you can almost feel it. A perfect example is how advertisers have constantly asked for the option to exclude branded traffic from Performance Max campaigns. Google remained non-committal for over a year, except to suggest account-level negative keywords (not the same thing at all). Until the announcement of campaign-level brand exclusions earlier this year, you couldn’t go a single day without someone sharing a real example where excluding branded queries would […]

Microsoft Bing is testing a light bulb icon on the right side of the search result snippets that when clicked on, open up more details about that page including an mage, URL, title, topics on the page and much more.

Google just announced that it fixed a bug with Google Search Console that labeled pages as being indexed when they were not indexed. Google said this bug “affected many properties”.