How To Forecast SEO With Better Precision & Transparency [Webinar] via @sejournal, @hethr_campbell

Google’s John Mueller was asked if energy supply types of websites would fall into the YMYL, your money – your life, category and thus have to hold to a higher standard for E-A-T concepts. John said, he doesn’t have an “absolute answer” because Google does not have categories “hard-coded in the algorithms.”

So it’s been well over a week of incredible volatility within the Google search results. Pages have been bouncing all over the place, rankings are jumping and then last night and today we are seeing even hotter temperatures from the Google tracking tools and more chatter from within the SEO industry.

Tons of people are seeing the expandable snippet carousel in Google’s desktop search results. We first reported on this test back in August 2021 but now it seems like Google is rolling out this interface. I personally do not see it but tons are.