Google announced on Twitter it has added URL-level data in the example URLs within the Google Core Web Vitals report. Plus Google added that it made some textual changes to the report “to make it clearer.”
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This day in search marketing history: January 27
Google AdWords API launches In 2005, Google launched the Google AdWords API. Google said API usage would be free, though activity was capped via a quota system. Those with larger accounts or spending more with Google would be allowed to have higher activity. Google described the AdWords API as a: …free Google AdWords beta feature that enables developers to create computer programs that interact directly with the AdWords system. The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which […]
Google App Ads Adds Deep Linking Features, Analytics & Tools
Google announced a bunch of Google Ads updates to app based advertising, where you want to push people to your apps. The goal with these updates is to drive people back into your mobile app and increase engagement in your app.
NPS for agencies: How to capture client and employee satisfaction
Agencies can often fall into the trap of thinking that clients are happy if they increase their marketing investment. Similarly, we assume that employees are happy if we’re focusing on culture and trying to do the right thing. But are those things really true? Our agency uses two simple metrics to gather objective data – Net Promoter Score (NPS) and Employee Net Promoter Score (eNPS). Net Promoter Score for agencies Even if you’ve never heard of NPS, you’ve probably received an email or text that asks […]
