Programmatic Advertising For Small Businesses: What, Why, And How? via @sejournal, @iambenwood

Google’s John Mueller recommended that when it comes to your Google News sitemap file, try to use one sitemap file. John said it will result in Google being able to “crawl it faster” and Google does not “have to consolidate signals” he added.

A few years ago, we reported that Google said despite some of the SEO case studies, content collapsed and hidden within expandable tabs (accordions) will be indexed and ranked fully. Well, Dan Shure tested it again and he said no, it is not.

Google has published two new help documents around translation. The first is on how Google can automatically translate your search result snippets to a different language. The second is after the searcher clicks from that result, how to ensure that when Google translates, that page that your ads work on that page.