When To Canonicalize, Noindex, Or Do Nothing With Similar Content via @sejournal, @joshuacmccoy

As many of you know by now, Google announced mass layoffs due to “difficult economic cycles.” Those Googlers in the US were already informed by Friday morning if they had a job at Google or if they were no longer employed. Googlers outside of the US are not going to find out for a month or so if they were part of these layoffs.

TikTok is testing visual search in Shop, its ecommerce solution. Users can take a photo or upload an image to find and buy similar products. Why we care. TikTok has been moving more into ecommerce lately, with a goal of generating $20 billion in sales. While this feature seems promising, it remains to be seen whether it will prove to have enough ROI for ecommerce brands to care. What is TikTok Shop. TikTok Shop, which launched in beta in April, is an ecommerce solution designed to boost […]

In part one, Brett and I spoke about his passion for paid search and helping others in the industry. In part two with Brett Bodofsky, after the cops left the scene, we spoke about common themes of a third party PPC integration…