How To Impress Your Leadership Team & Shareholders: Forecast SEO Performance via @sejournal, @seomonitor

A couple of months ago, Aleyda Solis posted a thread on Twitter (I was waiting for a slow week to post it here) asking “what’s the most counterintuitive SEO recommendation/implementation you’ve done that actually made sense in the context you were working and paid off as you expected?”

CNBC reported the other day that Google is working on its own AI chatbot named Apprentice Bard. Apprentice Bard is reportedly built on Google’s AI LaMDA language model stack and while Google is being more cautious with this rollout, Google is working on testing an AI bot in search.

Lizzi Sassman from Google said in this morning’s Google SEO office hours that using the anchor text “here,” the text for your hyperlink, is simply “bad link text.” Instead, you should use more descriptive text for the page you are linking to.