Google announced it’s launching a new algorithm update next week called the helpful content update. It aims to devalue content written primarily for SEO.

The post Google ‘Helpful Content’ Algorithm Update Launching Soon appeared first on Search Engine Journal.…

Google will be releasing another product reviews update, the August 2022 product reviews update, in the coming weeks, the search company also announced along with the helpful content update.

Google said they are launching another update “in the coming …

Google has announced a new large search algorithm update the search company named the helpful content update that targets websites that has a relatively high amount of unsatisfying or unhelpful content, where the content is written for search engines first. …

Google has just released the newest version of the Ads API, version v11_1. 

What’s changed. Here are the major changes according to Google’s release notes.

Assets

• Added AssetGroup.ad_strength to represent the overall quality of the asset group.
  • When advertisers

Google is adding three new options for brands advertising on CTV. 

Audience guarantees based on Nielsen Digital Ad Ratings (DAR). The Nielsen DAR is used to understand how many unique viewers CTV and video ad buyers reach within their core …

Do you consider yourself an SEO perfectionist? Marie Amelie White posted a poll on Twitter asking “Do you consider yourself a perfectionist in SEO?” Most, about 70% said, no, they do not consider themselves an SEO perfectionist.…

Google has released version 11.1 of the Google Ads API. Version 11 of the Google Ads API was released in June, so this is a minor update to version 11.…

Make your business more prominent on the search engine results pages. Aim for quality backlinks with these 12 tried-and-tested white hat strategies.

The post How To Get Quality Backlinks: 12 Ways That Really Work appeared first on Search Engine Journal…

Content and PPC complement each other in more than just one way. Learn helpful tips on using your content and PPC campaigns in tandem!

The post 5 Ways High-Quality Content & PPC Compliment Each Other appeared first on Search Engine …

Marred by a pandemic, a war, political division, and seesawing economies, the past two-plus years have disrupted life as we know it. 

If all these have taught us anything in the world of SEO, it’s that even the most sound, …

To achieve success, you need to understand the landscape of social media advertising and where your audience wants to be. Here’s how.

The post Paid Social Media: A Guide To Social Advertising Success appeared first on Search Engine Journal.…

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Google has once again said that placing Google AdSense ads on your site will not and does not help your site rank better in Google Search. Danny Sullivan of Google responded to this one on Twitter confirming that Google Search …

Most SEOs that have been doing the search engine optimization thing for any amount of time know that Google can and likely will drop out URLs from the Google index. John Mueller from Google confirmed that this happens with Google …

Fabrice Canel from Microsoft said that each day Bing discovers 12s of billions of normalized URLs never seen before. That is a lot of new URLs for BingBot to find in a single day, don’t you think?…

At the start of my SEO career, I wanted to do many things perfectly. I wanted to be that person who:

• Was in the office from 7 a.m. to 9 p.m. 
• Went through the day super energized, motivated, tenacious and

Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising.

The post How To Use Paid Search & Social Ads For Promoting Events appeared first on Search Engine Journal.…