Best SEO Blogs

Apple Search Ads can now be edited in bulk

Apple has just launched a new bulk ads editor that allows advertisers to update multiple campaigns and ad groups all at once.  What does it do. The bulk ads editor allows you to make edits to settings, daily budget, max bids, audiences, and more. You can access the bulk editor from the Actions menu of the campaigns dashboard. From there you download the settings you want to edit. Then upload the new spreadsheet and your new campaigns will go live.  Apple’s official advice. Apple offers the following guidelines regarding the inputting of campaign and ad group settings. You can add […]

Best SEO Blogs

Driving SEM success: Lessons learned from $1 billion+ in ad spend

Luanne Marek has been working in the digital customer acquisition space for 12 years. Throughout her six years leading the media buying team at Centerfield, Marek and her team have managed about a billion in ad spend, half a dozen Fortune 100 companies, several dozen Fortune 500 companies, and many other brands in the B2B, ecommerce, wireless and insurance industries.  At SMX Advanced, Marek shared ways they have been successful with some of the world’s leading brands by sharing six lessons her team has learned over the last several years.  1. Test your campaigns Because branded campaigns are lower funnel […]

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Google: The Model Your Site Was Built On Is No Longer Feasible

Google’s John Mueller explained that for some sites, the model and fundamentals the site was built upon are “just no longer feasible.” He explained this when someone asked how long it would take to see recoveries after a Google algorithm update. John said “fundamental quality issues” can take longer than just a month to resolve and sometimes never.

Best SEO Blogs

The WORST SEO advice I heard this year (and what you should do instead)

The most common complaint I receive from audit clients and bloggers is the inability to “know which SEO advice to follow.”  Unlike search engines which can rank, re-rank, or penalize information or practices that are unethical or unscrupulous in nature, the same can’t be achieved by the average blogger weeding through multiple courses, gurus or podcasts. Unfortunately, 2022 has taken things to a whole new level. The amount of emails and instant messages I received from bloggers asking, “Is this true?” or “I was told to do this, what do you think?” cannot be quantified other than to say, “It […]

Best SEO Blogs

Google Search Console reported pages as being indexed when they were not indexed

Google said there was a bug with its coverage report in Search Console where Google reported pages as being indexed, when in fact, they were not indexed by Google Search. Google said this “affected many properties” and thus, you should probably double-check your coverage reports for the sites you manage over the next few days. The announcement. Google wrote “Today we fixed a Search Console issue that affected many properties: we were reporting pages that are not indexed as being indexed. As a consequence, you might see a drop in your indexed pages in the Index Coverage report.” Here is […]