Best SEO Blogs

What SEOs can learn about aligning with consensus as described in Google’s QRG

When Google announced they were improving featured snippets using the power of MUM, some of the wording around aligning with consensus reminded me of things that are described in the search quality evaluator guidelines (a.k.a., the Quality Rater Guidelines, or QRG).  While the QRG are not an exact blueprint of Google’s algorithms, they give us many clues as to what it is that Google is attempting to accomplish. Google recommends studying the rater guidelines: “If you understand how raters learn to assess good content, that might help you improve your own content. In turn, you might perhaps do better in […]

Best SEO Blogs

Google reenables the validate fix feature in Search Console and adds new classifications

Google has reenabled the validate fix feature in Google Search Console while launching the new “more simplified” classifications for the coverage reports. This was expected, earlier this month Google temporarily disabled the validate fix feature in order to launch these new classification labels. Validate fix is back. Now when you go into Google Search Console and click on some of the coverage reports, the “validate fix” button should be back. Google disabled it while upgrading the classification system. There was a notice that read “Limited functionality: We are making some minor updates in the next few days. During this period […]

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3 ways the customer journey can guide SEO

Understanding how your users engage with your brand is vital to delivering a great customer experience.   This is why you shouldn’t overlook the customer journey. It allows you to shape your website’s user experience (UX) and content strategies based on the people who matter – your customers. Let’s explore how the customer journey can help guide your SEO program. Customer journey and SEO A well-mapped customer journey can greatly benefit SEO.  Because SEO is a broad discipline, it is easy to scatter your efforts. Some people get too immersed in perfecting one aspect – either technical, on-page or external.  Putting […]

Best SEO Blogs

Webinar: The key to email marketing success

Marketers are being asked to do more with available resources while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. The simple solution? Entrusting your email marketing to a reliable and scalable platform. During this webinar, you’ll learn how Hertz has tackled their ESP sprawl, grew its marketing team and scaled operations through consolidation efforts. Register today for “Why Finding the Right Platform is the Key to Winning in Email Marketing,” presented by Salesforce. The post Webinar: The key to email marketing success appeared first on Search Engine Land.

Best SEO Blogs

IndexNow attributed for 7% of all new URLs clicked on in Bing in the past month

7-percent of all the new URLs clicked on URLs in Bing Search in the past month were sourced from the IndexNow protocol, Fabrice Canel from Microsoft told Search Engine Land. In fact, IndexNow has grown a lot, with more than 16 million websites that are using IndexNow, they are publishing over 1.2 billion URLs per day to the IndexNow API. IndexNow’s growth. In February 2022 IndexNow has grown to support millions of sites by adding integration with Duda, All in One WordPress SEO plugin and Rank Math SEO plugin. Microsoft released a simple-to-use WordPress plugin for IndexNow and Google announced it would be testing this protocol. […]